TOMBAK CZY ZŁOTO · INSIGHTS

Marketing without the fluff

Practical articles about advertising, websites, SEO, campaigns, social media and brand growth.

SEO or GEO? Preparing your website for the AI era
2026 · Marketing

SEO or GEO? Preparing your website for the AI era

Visibility no longer ends with traditional Google results.

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Effective marketing strategies for small businesses
2026 · Marketing

Effective marketing strategies for small businesses

How to set priorities when the budget has clear limits.

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How to advertise a business effectively in Szczecin
2026 · Marketing

How to advertise a business effectively in Szczecin

The channels and tactics worth combining in a local campaign.

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Commercial video: when is it truly worth it?
2026 · Marketing

Commercial video: when is it truly worth it?

Format, budget and distribution matter more than the camera alone.

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Brand strategy without an 80-slide deck
2026 · Marketing

Brand strategy without an 80-slide deck

How to create a direction the team can actually use.

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How to measure marketing with a long sales cycle
2026 · Marketing

How to measure marketing with a long sales cycle

Not every outcome fits inside a single ads report.

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