account audit and analytics setup
Every campaign area is measured and optimised against commercial value.
MARKETING SERVICE
Google Ads campaigns
We reach people when they are actively searching for a product or service. Campaigns are managed around margin, lead quality and true customer acquisition cost.
In brief
Google Ads: strategia, realizacja i mierzalny efekt
Google Ads can place a brand at the exact moment demand is expressed. Strong performance still depends on account structure, messaging, landing pages, conversion measurement and disciplined optimisation.
At Tombak Czy Złoto, we treat Google Ads as part of a connected marketing system. We examine its impact on recognition, customer experience, lead generation and sales. The result is not a loose collection of ideas but a plan that management, marketing and sales teams can actually implement.
360°
What the service includes
The scope is tailored to your goal, stage of growth and internal resources. We can own the entire project or strengthen your in-house team.
Search campaigns
Every campaign area is measured and optimised against commercial value.
Performance Max and Shopping
Every campaign area is measured and optimised against commercial value.
remarketing and display campaigns
Every campaign area is measured and optimised against commercial value.
ad copy and landing pages
Every campaign area is measured and optimised against commercial value.
bid, budget and conversion optimisation
Every campaign area is measured and optimised against commercial value.
EFEKTY
What your company gains
- service and B2B companies
- ecommerce stores
- local businesses
- brands launching new products
fast access to active demand
We translate this advantage into practical actions, assets and metrics that can be developed over time.
full control over spend
We translate this advantage into practical actions, assets and metrics that can be developed over time.
measurable lead or sale cost
We translate this advantage into practical actions, assets and metrics that can be developed over time.
scalable campaign structure
We translate this advantage into practical actions, assets and metrics that can be developed over time.
PROCES
How we work
Research and goals
We learn the business, offer, competitors and audiences, then define measurable goals and priorities.
Concept and plan
We create the strategic direction, action plan, asset list and a realistic delivery schedule.
Production and launch
We design, build and coordinate delivery while keeping key decisions transparent and collaborative.
Measurement and growth
We analyse results, turn data into decisions and expand the activities that produce the strongest return.
SZCZECIN • POLSKA • DACH
Szczecin-based, international by design
We work with companies in Szczecin, across Poland and in German-speaking markets. Meetings can be held in person or online. Every project has a clear timeline, a dedicated lead and transparent reporting.
Areas we cover
Google AdsPerformance Maxpaid searchGoogle Shoppingremarketingconversion optimisation
FAQ
Frequently asked questions
Clear answers about Google Ads. We can cover project-specific questions during a free initial consultation.
What budget is needed for Google Ads?+
Budget depends on industry, location and objective. We estimate click costs, likely demand and the minimum data volume required for responsible optimisation.
Is media spend included in the agency fee?+
No. Media spend is paid directly to Google. Our fee covers strategy, setup, management, testing and reporting.
Do you also improve landing pages?+
Yes. If the landing page limits results, we recommend or implement changes to content, UX, forms and conversion tracking.
How long does delivery take?+
Timing depends on scope and the number of assets. After a short consultation, we provide project stages, a timeline and the date of the first deliverables.
How much does the service cost?+
Pricing is tailored because each company needs a different scope. Before we start, you receive a clear proposal with no hidden costs.
Contact
Let’s talk about your project
Tell us about the goal, budget and timeline. We will recommend a scope that makes strategic and commercial sense.